Ⅰ. Multiple choice: (1×15=15)
Directions: Beneath each of the following sentences, there are four choices marked A, B, C and D. Choose the one that best completes the sentence and blacken the corresponding letter A, B, C or D on the ANSWER SHEET.
1. Business people see tourism as an opportunity to make a profit by ______ the goods and services.
A. producing B. supplying
C. conveying D. seeking
2. New tourism is ______ of “large-scale packaging of nonstandardized leisure services at competitive prices to suit the demands of tourist.
A. a phenomenon B. a practice
C. an understanding D. an achievement
3. According to the WTO, a domestic excursionist is a visitor traveling in his country of residence who stays less than one ______ at the destination.
A. day B. week
C. month D. year
4. Business travel requires individual arrangements and thus involves ______.
A. more preparations B. detailed planning
C. advanced notification D. high cost
5. Owing to ______ of the retail travel business, two factors become paramount: good management and good service.
A. common awareness B. heavy workload
C. competitive nature D. increasing number
6. Travel by air has become safe, comfortable, rapid and above all ______.
A. easy B. relaxing
C. happy D. cheap
7. Recent promotions, by Amtrak have emphasized the ______ benefits of taking the train.
A. cost and price B. rest and relaxation
C. speed and time D. service and safety
8. Holiday Inn ______ innovations that were revolutionary for the times but which subsequently became standards for chain operations.
A. created B. designed
C. pioneered D. provided
9. Hotels vary not only in size but in ______, in type of clientele, and in scope of activities.
A. service B. location
C. price D. character
10. The social significance stems from the greater ______ of other cultures, institutions, ways of life and social structures.
A. appreciation B. understanding
C. interaction D. interest
11. Any ______ tourist movement increases air pollution from jet aircraft, car and pleasure-boat exhaust fumes.
A. mass B. quantity
C. large-scale D. long-distance
12. Researchers have found that spatial ______ of tourism are closely linked to the availability, accessibility and the nature of tourism resources.
A. variations B. numbers
C. vacations D. valumes
13. ______ are a foundamental component in the development of tourism.
A. Resources B. Managements
C. Strategies D. Blueprints
14. An incredible ______ of landscapes and cultures stretches across the vastness of China.
A. scale B. number
C. diversity D. classification
15. The first task of a tour brochure is to______.
A. provide information B. attract attention
C. offer destination D. sell tour products
Ⅱ. Reading comprehension: (2×10=20)
Directions: Read the following passages. Make your proper choices and blacken the corresponding letter A, B, C or D on the ANSWER SHEET.
(1)
Prices determine how resources are to be used. They are also the means by which products and services that are in limited supply are rationed among buyers. The price system of the United States is a very complex network composed of the prices of all the products bought and sold in the economy as well as those of a myriad(极大数量)of services, including labor, professional transportation, and public-utility services. The interrelationships of all these prices make up the “system” of prices. The price of any particular product or service is linked to a broad, complicated system of prices in which everything seems to depend more or less upon everything else.
If one were to ask a group of randomly selected individuals to define “price”, many would reply that price is an amount of money paid by the buyer to the seller of a product or service or in other words, that price is the money value of a product or service as agreed upon in a market transaction. This definition is, of course, valid as far as it goes. For a complete understanding of a price in any particular transaction, however, much more than the amount of money involved must be known. Both the buyer and the seller should be familiar with not only the money amount but with the amount and quality of the product or service to be exchanged, the time and place at which the exchange will take place and payment to be made, the form of money to be used, the credit terms and discounts that are to be appried to the transaction, guarantees on the product or service, delivery terms, return privileges, and other factors. In other words, both buyer and seller should be fully aware of all the factors that comprise the total “package” being exchanged for the asked-for amount of money in order that they may evaluate a given price.
16. What is the best title for the passage?
A. The Inherent Weaknesses of the Price System.
B. The Complexities of the Price System.
C. Credit Terms in Transactions.
D. Resource Allocation and the Public Sector.
17. According to the passage the price system’ is related primarily to ______.
A. labor and education B. transportation and insurance
C. utilities and repairs D. products and services
18. According to the passage, which of the following is
NOT a factor in the complete understanding of price?
A. Instructions that come with a product.
B. The quantity of a product.
C. The quality of a product.
D. Warranties that cover a product.
19. In the last sentence of the passage, the word “they” refer to ______.
A. return privileges B. all the factors
C. buyer and seller D. cash and credit
20. The paragraph following the passage most likely discusses ______.
A. unusual ways to advertise products
B. types of payment plans for service
C. theories about how products affect different levels of society
D. how certain elements of a price “package” influence its market value
(2)
Anyone who has travelled to Amsterdam would probably agree on one thing: Amsterdam’s story is a tale of two cities -- one during the day and a completely different one at night. When the sun is up, the largest city in the Netherlands sits quietly on the Amstel River. You can rent a bicycle, visit the Van Gogh or Anne Frank museum, or take a water taxi. But when the sun goes down, the partying begins. In the big clubs and in coffee shops, tourists gather to hang out, talk politics and smoke.
Several areas of the city clearly show the two worlds that rule Amsterdam. And they’re all within a short cab ride of each other.
For example, Dam Square attracts daytime sightseers to its festivals, open markets, concerts and other events. Several beautiful and very popular hotels can be found there. And there’s the Royal Palace and the Magna Plaza shopping mall.
But as evening descends on Dam Square so do the party-seekers. Hip hop or funk music begins blaring from Club Paradiso and Club Melkweg. They are two of the most popular clubs in Europe. So if you come, be ready to dance. The clubs don’t shut down until 4 am.
And while you’re there, check out the various inexpensive ways to tour the city. Don’t worry about getting lost. Although Dutch is the official language, most people in Amsterdam speak English and are happy to help you with directidns.
And you’ll notice that half the people in the streets are on bicycles. They rent for US$17 to $20 for a whole day.
Amsterdam also has an elaborate canal system. From anywhere between US$2 and $9.50, you can use the canal bus or a water taxi to cruise the “Venice of the North”.
You can take in the picturesque canal house architecture: The rows of neat, narrow four-story dwellings of brownstone with large windows are well-worth seeing. Many of them are several centuries old.
You might also want to jump out of the canal bus at the Museum Quarter and start walking. Masterpieces by Dutch artists such as Rembrandt, Bruegel, Van Gogh and others are on display at the Van Gogh Museum, the Stedelijk Museum, Rembrandt House and the Rijks Museum.
The city has an appreciation of its historic past. One
poignant place to visit is the Anne Frank House on Nine Streets. It was there that the young Jewish girl wrote her famous diary during World War II. Visitors can view Anne’s original diary and climb behind the bookcase to the room where she and her family hid from the Nazis for two years.
21. Amsterdam is a city ______.
A. famous for two tales
B. ruled by two principles from two different urban areas
C. which is small but elaborate, within a short cab ride
D. which is quiet at daytime and noisy at night
22. What mode of transportation is
NOT suggested by the author in the text?
A. By bicycle. B. On foot.
C. By taxi. D. By canal bus.
23. How many museums can tourists visit in Amsterdam?
A. Four. B. Five.
C. Six. D. Seven.
24. Which of the following statements about Dam Square is
NOT true according to the passage?
A. Dam Square is a famous shopping center for tourists.
B. Dam Square is an attraction to both sightseers and party-seekers.
C. Dam Square is a mixing place for both folk music and classic music.
D. Two clubs most famous in Europe are located here.
25. The word “poignant” in the last paragraph Line 1 means ______.
A. touching B. interesting
C. pitiful D. sympathetic
Ⅲ. Cloze: (1×15=15)
Directions: Choose the best answer from the choices given to complete the passage and blacken the corresponding letter A, B, C or D on the ANSWER SHEET.
The Great Exhibition held in London in 1851 was probably the first show to be called a world fair. Since then there have been 31 universal exhibitions and many cities
26 to have a world fair. In 1928 the International Bureau of Expositions was founded in Paris to co-ordinate these events and ensure that there is only one each year. There are various and interlinked objectives
27 holding a world fair. The stated objectives include encouraging trade, increasing the visibility of a city and country, developing tourism,
28 economic development and increasing employment, stimulating the re-use of land and
29 improvements, the celebration or a past event, and the entertainment of the masses,
30 the often unstated one of obtaining
31 funds from the higher levels of government. The
32 motive for holding a world fair is to
33 the city, but as well as selling the city, there is also the selling of ideas. Most expos are linked in some way to the notion of the progress of civilization or modernity. Not
34 , Expo 92 in Seville, Spain, had the
35 of discovery. Other themes include education and international understanding. The
36 city usually prepares a special site for the event
37 new buildings and structures of hoped-for architectural distinction and image changing ability are erected. Early examples
38 London’s Crystal Palace and Paris’s Eiffel Tower and a more recent one is Seattle’s Space Needle. These structures will remain a
39 legacy to the area, as will any general infrastructure put in place. The fair itself usually contains exhibitions of both arts and manufactures, with pavilions
40 also by foreign nations. World fairs usually last between five and seven months, but sometimes they last for a whole year.
26. A. sought B. have sought C. seek D. has sought
27. A. about B. at C. of D. for
28. A. altering B. switching C. attracting D. modifying
29. A. basic B. infrastructure C. welfare D. quality
30. A. as well as B. include C. plus D. add
31. A. exact B. identical C. extra D. distinct
32. A. prime B. big C. large D. potential
33. A. boom B. lift C. increase D. boost
34. A. surprised B. surprisingly C. surprising D. surprise
35. A. purpose B. slogan C. title D. theme
36. A. host B. guest C. hospitable D. hostile
37. A. that B. which C. where D. whose
38. A. is B. were C. was D. are
39. A. temporary B. better C. last D. permanent
40. A. provided B. required C. confronted D. acquired
非选择题部分
注意事项:
用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。
Ⅳ. Phrasal verbs: (1×10=10)
Directions: Fill in the blanks with the proper phrasal verbs given below. Make some changes if necessary.
stem from refer to as
evolve...out of assign to
depend...on endow with
put forward act as
be bound up with begin with |
41. The new regulations ______ these well-run private universities ______ greater power to make their own decisions.
42. Most of the difficulties ______ poor workmanship.
43. Jim’s anxiety ______ his promotion at the hotel.
44. Jan ______ the African Affairs Bureau before I was informed.
45. It is reported that a good case for moving to a new site ______ by the municipality administration.
46. This area ______ the Oriental Bermuda Triangle among the fishermen.
47. The small country ______ heavily ______ its tourism industry.
48. Good service ______ the attitude of the management and all the staff.
49. It sounds as if you ______ this theory ______ thin air.
50. Whenever they are in public, he always ______ the group head.
V. Phrase translation: (1×20=20)
Part One
Directions: Translate the following into Chinese.
51. highly fragmented tourism industry 52. leading chains
53. profit-making cooperation 54. a truly global network
55. word of mouth recommendation 56. rudimentary support facilities
57. annual average income 58. outstanding accomplishment
59. environmentally sound vacations 60. psychic satisfactions
Part Two
Directions: Translate the following into English.
61.根深蒂固的传统 62.住宿消费
63.家庭暑假市场 64.出租飞机服务
65.商业压力 66.面向出口的商务活动
67.常规环境 68.年度大会
69.特别服务项目 70.本国居民旅游市场
VI. Passage translation: (10×2=20)
Directions: Translate the following passages into Chinese.
71. Domestic tourism consists of leisure and business travel activities conducted by citizens within their own country. Domestic tourism inevitably grows in response to a country’s economic development and rising living standards. Travel and tourism, as a socioeconomic behavior, is very closely related to advances in the economy and culture of a society. Like many other socio-cultural and economic activities, travel and tourism follows the law of self-development, moving from lower level development to higher level development and extending from domestic travel to international travel. Travel and tourism is a form of modem consumer behavior. The realization of one’s desire to travel depends not only on discretionary money and leisure time, but also on many complex social and political factors, including the social stability of the destination.
72. Many of the. potentially greatest benefits of tourism attach equally to both hosts and visitors.
In any cross-cultural exchange, there are opportunities for mutual education and the breaking down of cultural barriers. Even within countries, particularly large countries like the United States, tourism increasingly creates contacts among people of widely varying backgrounds. Another educational benefit of tourism has been the growth of interest in learning foreign languages. Jobs in the tourism industry often require that employees be able to speak a second or third language in order to serve tourists.
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